ESSAY: Nowadays both men and women spend much money on beauty care. This was not so in the past. Wha

I think there are many reasons for that First, the standard of beauty is higher than in the past. I think the appearance of people has not changed but as the economy grew, people became richer and more concerned about their appearance and luxury items such as cars. Second, people are exposed to the media more often these days. With the development of the media, everyone wants to see celebrities and follow them, they put on their clothes and copy their makeup. this tendency is usually seen in young people. Third, the boundaries of gender roles have been blurred in modern society. In the past men did not pay much attention to their appearance and beauty was considered to be the exclusive property of women, but today many men spend a lot of time on their appearance. The values that are considered import