How to improve flaws in customer satisfaction survey.
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강사 첨삭
Good day, Sir [이름]!
I totally agree that it should be done after the service.
And as much as possible no employee should be there when the customers are answering the survey.
Thanks for sharing more of your ideas about the topic.
See you in class.
Teacher Nina
We think we should focus on measuring true customer’s satisfaction rather than being satisfied with the high score because the main purpose of the survey is to identify improvement areas and to provide better service, not just get high scores.
>> We think we should focus on measuring true customer’s satisfaction rather than being satisfied with the high score because the main purpose of the survey is to identify the areas that need improvement and provide better service, not just to get high scores.
Although there is no perfect way in conducting the survey to eliminate all the factors that could influence customer’s response incorrectly, there are something we can do.
>> Although there is no perfect way in conducting the survey to eliminate all the factors that could influence customer’s response incorrectly, there are things we can do.
We can change the way of conducting survey.
>> correct
Firstly, we should do the survey via telephone and email rather than having them fill out at the dealership.
>> correct
Secondly, we would do the survey not during the service clinic because a customer tends to give a favorable response if conducted during the period.
>> correct
Thirdly, dealers will be educated not to try to interfere or influence customer’s response.
>> correct
Fourthly, the questionnaire filled out by a customer will thoroughly be checked one by one to see whether it has been really answered by a customer.
>> correct
Getting real customer\'s voice is key.
>> correct
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