Presentation dialogue for the business class 3

Sociometric Method The Sociometric Method measures the person to person communications about a product or brand among members of a community where most people know each other by name. It uses questions and respondents answer them. However, the questioning is expensive and analyzing is complex. So, it is not possible to use large samples. Key informant Method Key informant is a person who is keenly knowledgeable about the nature of social communications among members of a specific group. Researchers ask the key informant to identify those individuals in the group who are opinion readers. Marketers do not use it much because it is very difficult to find the key informant who can objectivity identify opinion leaders within given consumer group.

This is your part 3, honey: Sociometric Method >>CORRECT!The Sociometric Method measures the person to person communications about a product or brand among members of a community where most people know each other by name. >>The Sociometric Method measures the person to person communication about a product or brand among members of a community where most people know each other by name. It uses questions and respondents answer them. >>CORRECT! However, the questioning is expensive and analyzing is complex. >>CORRECT! >>However, the questioning and analyzing are complex, not to mention, expensive. So, it is not possible to use large samples.>>CORRECT!Key informant Method >>CORRECT!Key informant is a person who is keenly knowledgeable about the nature of social communications among members of a specific group. >>A key informant is a person who is keenly knowledgeable about the nature of social communication among the members of a specific group. Researchers ask the key informant to identify those individuals in the group who are opinion readers. >>Researchers ask the key informant to identify those individuals in a group who are the opinion readers.  Marketers do not use it much because it is very difficult to find the key informant who can objectivity identify opinion leaders within given consumer group. >>Marketers do not use it much because it is very difficult to find the key informant who can objectively identify opinion leaders within a given consumer group.