the most effective way of advertising

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Companies market their products and brands in a number of ways.

>> correct
>> Companies market their products and brands in several ways.

>> Companies market their products and brands in various ways.

These ways fall into either of these two categories: Above the Line (ATL) and Before the Line (BTL).

>> correct

ATL refers to promotional activities done at macro level.

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It is done at national, regional or at bigger territory level and mass audience is covered in this type of promotion.

>> correct

A brand image is created about the company and it product.

>> A brand image is created about the company and its products.

Media such as TV, cinema, radio, and newspapers are used to create an impact about the company and its product.

>> correct

ATL communication is more of conventional in nature.

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BTL is unconventional in nature, done at micro level and forms part of non-media communication.

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Measures include direct mailing, distribution of flyers, brochures, measureable in terms of sales and feedback and it gives marketers valuable insights on their return on investment. and point of sale.

>> Measures include direct mailing, distribution of flyers, brochures, measurable in terms of sales and feedback. It gives marketers valuable insights on their return on investment and point of sale.

Today, ATL is used for branding effect, to generate mind share while BTL is used to generate loyalty and repeat sales.

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ATL is not measurable.

>> correct